|Text on Button||I ♥ ORDERS|
Blue text on white background with a red heart.
|Curl Text||for more buttons call SOMMER BADGE (201) 623-3534|
This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.