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| Text on Button | I ♥ SKIING AT BIG POWDERHORN MT. |
| Image Description | Blue text and red heart on white background. |
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| Additional Information | Located in the Upper Peninsula of Michigan, Big Powderhorn Mountain is part of the Gogebic mountain range, which was a chief source of iron ore until the 1920s. Today, Big Powderhorn Mountain is a 253-acre ski area that features two terrain parks, seven kilometers of groomed cross country ski trails, ten lifts, 33 downhill ski trails, and a 622 feet vertical drop. There is also a snow sports school, ice skating, horse-drawn sleigh rides, and lodging. This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.
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| Catalog ID | IL0004 |