You are here

I Thumbs Down New York

I Thumbs Down New York Ice Breakers Button Museum
Category: 
Additional Images: 
I Thumbs Down New York button back Ice Breakers Button Museum
Sub Categories: 
Text on Button: 
I NY
Image Description: 

Black text and a red illustration of a hand with its thumb pointing down

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
Additional Information: 

Jean-Léon Gérôme’s 1872 painting ‘Pollice Verso’ is thought to have introduced the concept of the thumbs-up gesture as a sign of approval and the thumbs-down gesture as a sign of disapproval.

In ancient Rome, when Gladiators competed with each other in combat for entertainment, the crowd often decided if the Gladiator was to live to fight another day by giving a thumbs-down which meant swords down. If the crowd gave a thumbs-up, swords up, then it was a fight to the finish with one Gladiator dead and the winner alive.

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Have info on this button? Contact us here.

Catalog ID: 
IB0305
Share with your friends: