Illustration of a man in a black suit top hat and a cane laying on his side over black and red text on a white background
In 1984 International Business Machines Corporation (IBM) came out with a personal computer that was called the PCjr, nicknamed the "Peanut." The computer was advertised as being easy to use for the entire family, with a variety of capabilities, such as programs to calculate finances as well as educational programs and games. Advertising agency Lord, Geller, Frederico, Einstein, New York City was hired to create the advertising for this computer. Actor Billy Scudder played the part of Charlie Chaplin in the advertising campaign to personify how the computer was fun and uncomplicated to use, alluding to Charlie Chaplin's film, Modern Times. By 1985, the computer had been discontinued due to disappointing sales.