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| Text on Button | If it's Brown… Flush it Down |
| Image Description | Illustration of a toilet and text in white on brown background. |
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| Additional Information | This catchy motto was coined in the 1980s during a water shortage in New York by Mayor Ed Koch. The drought was caused by lack of rain so the reservoirs were only at 30% capacity. The normal capacity was 88%. To solve this, Mayor Koch called for cutbacks in water usage and this quip was utilized. Mayor Koch, a democrat, was mayor from 1978-1989 and one of three mayors to be elected a second term. He was known for his humor and brash personality. |
| Sources |
Almasy, S. (2013, March 7). New York's brash former mayor, Ed Koch, dies at 88. CNN. Retrieved from https://www.cnn.com/2013/02/01/us/ed-koch-obit/index.html Carmody, D. (1981, January 23). WHAT CAUSED DROUGHT IN NEW YORK CITY AND HOW TO COPE WITH IT. The New York Times, pp. 3. Retrieved from https://www.nytimes.com/1981/01/23/nyregion/what-caused-drought-in-new-… Vestel, L. B. (2009, May 22). Hippies, Hollywood and the Flush Factor. The New York Times. Retrieved from https://green.blogs.nytimes.com/2009/05/22/hippies-hollywood-and-the-fl…
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| Catalog ID | HU0203 |