You are here

If It's Brown Flush It Down

If It's Brown Flush It Down Humorous Busy Beaver Button Museum
Additional Images: 
If It's Brown Flush It Down back Humorous Busy Beaver Button Museum
Sub Categories: 
Text on Button: 
If it's Brown… Flush it Down
Image Description: 

Illustration of a toilet and text in white on brown background.

Back Style: 
The Shape: 
The Size: 
Additional Information: 

This catchy motto was coined in the 1980s during a water shortage in New York by Mayor Ed Koch. The drought was caused by lack of rain so the reservoirs were only at 30% capacity. The normal capacity was 88%. To solve this, Mayor Koch called for cutbacks in water usage and this quip was utilized.

Mayor Koch, a democrat, was mayor from 1978-1989 and one of three mayors to be elected a second term. He was known for his humor and brash personality.


Almasy, S. (2013, March 7). New York's brash former mayor, Ed Koch, dies at 88. CNN. Retrieved from

Carmody, D. (1981, January 23). WHAT CAUSED DROUGHT IN NEW YORK CITY AND HOW TO COPE WITH IT. The New York Times, pp. 3. Retrieved from

Vestel, L. B. (2009, May 22). Hippies, Hollywood and the Flush Factor. The New York Times. Retrieved from


Catalog ID: 
Share with your friends: