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I'm a Panther

I'm a Panther Club Button Museum
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I'm a Panther button back Club Button Museum
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Blue button with an image of the Pink Panther's head. The text on the button is white.

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Safeco, a Seattle based insurance company, began using the Pink Panther as its advertising mascot in 1978. The character appeared on various print and television advertisements and promotional materials for the company throughout the 1970s and 1980s. Safeco was founded in 1923 under the name General Insurance Co. of Seattle, but changed its name to the Selective Auto and Fire Insurance Co. of America, or Safeco, in 1968.

The Pink Panther was a character that first appeared in the 1964 film The Pink Panther. He has featured in ten films, four television series, a video game, and was used as an advertising mascot for a variety of other companies.


History of Safeco Corporation. (n.d.) “Company history.” Funding Universe. Retrieved from

Pink Panther. (n.d.) “Titles.” Internet Movie Database. Retrieved from

Seattle Times staff. (2008 April). “Safeco’s 85-year history in Seattle.” Seattle Times. Retrieved from

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