Red text on a white background
This button is from the "I'm a Pepper" campaign started by the Dr Pepper Company in the late 1970's. The advertising campaign's commercials showed different famous singers and actors claiming "I'm a Pepper!" Dr. Pepper was created by Charles Alderton, a pharmacist from Waco, Texas. The drink was first served in Waco, Texas at Morrison's Old Corner Drug Store, owned by Wade Morrison, when Alderton began experimenting with different combinations of drink syrup and carbonation.