Illustration of a boy in a red and black hat and wearing a blue and white striped shirt with black text on a yellow background
During the 1960’s, novelty “wise guy” buttons were created by Topps, a company that is best known for sports memorabilia and gum. These memorabilia featured satire/parody for novelty humor and often featured a slang phrase and a comic illustration.
A reminder that they were more than just a gum company, Topps departed from the typical trading cards to produce this collection of "Wise Guy" metal pins that didn't include their trademark gum. During the mid-1960's, the buttons were packed in wax boxes of 24 packs placed along with a display box that advertised Topps.