It's Levi's Week

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Text on Button IT'S LEVI'S WEEK! LEVI'S
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Cloth-like surface. White text on a blue background with a red symbol at bottom with white text on it.

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Levi's, which was founded by Levi Strauss in 1853, mainly provided denim outfits for cowboys and farmers in the first hundred years of its existence. The more casual style of the 1960s and 1970s brought about the popularity of jeans in those decades. However, by the 1980s the jeans fad began to fade, prompting Levi's to begin advertising with television commercials, ad campaigns, and buttons in order to boost sales. Throughout the 1990s the company made deals for their brand to be sold in stores like Walmart, and by the early 2000s Levi's began making profits for the first time in ten years. During the 2008 recession the company was known for selling interest-free jeans and most recently bought the naming rights to the San Francisco 49ers' new football stadium in 2013.

Levi Strauss & Co. (n.d.). Retrieved September 15, 2015 from:

Catalog ID EV0145