Blue and white photograph of Jimmy Carter illustrated to have long hair and a beard with an outer red edge with white text
©1976 CHELSEA MARKETING CORP.
Jimmy Carter, a native of Plains, Georgia, was the 39th President of the United States of America. This button from his successful 1976 presidential campaign, was a reference to both his Christian faith and the feelings amongst his supporters that he would act as a sort of “savior” for the country in the wake of the scandals of the previous Nixon and Ford Administrations. It casts him with flowing hair and beard, as a literal stand-in for another with the initials JC, Jesus Christ. While apparently not created by the official Carter campaign, this imagery and slogan was popular amongst his evangelical supporters and was seen in numerous buttons and posters.