Joe Jacobs Chevrolet Smiley

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Illustration of a traditional yellow smiley face design but with bigger eyes and a bigger open mouth smile

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Joe Jacobs Chevrolet Wilmette, Ill.

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This button depicts a smiley face that was trademarked by the Joe Jacobs Chevrolet Dealership of Wilmette, IL from 1971-1992. Although markedly similar to the classic smiley face, this trademarked iteration features larger, more, irregular features and a more open smile.

The classic yellow smiley face is comprised of a yellow circle, two black dots for eyes and a black arc ending in serifs for a mouth. It  was designed in 1963 by by commercial artist, Harvey Ross Ball who was commissioned by The State Mutual Life Insurance Company to create a happy face to raise the morale of their employees. Neither Ball nor the company copyrighted this smiley, so it was continually used by other businesses in their promotions. 


Joe Jacobs Chevrolet Co. Trademarks. (n.d.). Retrieved July 05, 2016, from

Trademarks owned by Joe Jacobs Chevrolet Co. (n.d.). Retrieved July 05, 2016, from‚Ķ;

Catalog ID SM0106