Kellogg's Pep 17th Bombardment Squadron (Light)

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Illustration of a character in a long robe and holding one arm out with a bomb in its hand on a red and black background

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Kellogg's PEP

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This button features the emblem of the 17th Bombardment Squadron (Light) of the United States Air Force. This unit fought in the Philippines Campaign and flew A-20s.

The button is one of a set of military insignia pins issued by Kellogg's with their PEP cereal in 1943. The set is known as the “Pep War Insignia Pins” and features 36 WWII military squadron emblems. It was created for Kellogg's by the legendary "Premium King" Sam Gold. The Kellogg's Pep cereal brand sponsored radio programs and was known for giving away premium items such as trading cards, badges, and pinback buttons.

Catalog ID AD0356