Kellogg's Pep 25th Bombardment Squadron

A man in black is holding a red handled, bloody hatchet over his shoulder while walking and wearing a black mask over his eyes. He has unnaturally long feet that follow the curve of the thin, black circle surrounding him on a white background.

This button features the emblem of the 25th Bombardment Squadron.  The Squadron flew antisubmarine patrols over the Pacific approaches to the Panama Canal during WWII between December 1941 and May 1943.

The button is one of a set of military insignia pins issued by Kellogg's with their PEP cereal in 1943. The set is known as the “Pep War Insignia Pins” and features 36 WWII military squadron emblems. It was created for Kellogg's by the legendary "Premium King" Sam Gold. The Kellogg's Pep cereal brand sponsored radio programs and was known for giving away premium items such as trading cards, badges, and pinback buttons.