Illustration of a television with white text on the screen
copyright 1984 Donnelly/Colt www.donnellycolt.com
The saying on this button became a popular bumper sticker slogan in 1979 when nationally renowned art-furniture maker Ed Zucca printed up the first 100 stickers. According to a 2000 article in the Baltimore Sun, Zucca felt that TV was “transforming humanity into some kind of monster” so he advocated killing it before it killed you. After the first batch of stickers ran out, fellow woodworker G. Leslie Sweetnam took up the cause and went to progressive printers Donnelly/Colt to make more. The slogan has been printed on posters, stickers, buttons, T-shirts and coffee mugs.