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The 1970's were known as the "era of streaking" with the fad starting to grow in 1973. The phenomenon started gaining prominences at campuses and universities across the United States. The biggest of these events occurred at the University of Georgia with over 1,500 participating in the act.
Streaking became a part of the public zeitgeist, with numerous agencies and people commenting on the situation. News organizations such as Times and Newsweek scrambled to cover the event and snap photos. The music industry also got in on the action, the most prominent being "The Streak" by Ray Stevens. Even then-president Richard Nixon commented on the situation. Eventually, the fad quickly went as fast as it came, with interest waning as new and creative ways to streak were harder to accomplish.
Schwarz, F. D. (1999). The streaking fad. American Heritage, 50(2). Retrieved from https://www.americanheritage.com/streaking-fad