Looking Good Volvo

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Text on Button LOOKING GOOD
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Rainbow with white text on a black background

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In 1977, a Volvo car show in Pennsylvania advertised a 7th Anniversary Sale. The tagline for the advertisement was “Looking Good,” and the sale was held over the course of three days in November. There were special deals on the new 1977 Volvos, and refreshments and beverages were served at between 5:00 and 9:00 PM. The company hosting the sale was called Ertle Volvo, located at 798 N. 9th St., Stroudsburg Pennsylvania. 

The cold war took place from 1946 to 1991, and the 1970s were still in the midst of the tension between communist and democratic states. Volvo was a Swedish company, and Sweden was neutral, or “un-aligned” during the cold war conflict. Volvo was a major car producer in Europe at the time, and a proposed merger with Saab-Scania in 1977 was widely discussed news. The merger proposal was dropped, as the Saab-Scania company was not interested in merging.


Blakemore, E. (2021). What was the Cold War?. National Geographic. Retrieved from https://www.nationalgeographic.com/culture/article/cold-war

The Anniston Star. (1952). Sweden's Policy Probed, p. 4. Retrieved from https://newscomwc.newspapers.com/image/109626195/?terms=%22cold%20war%2…

The Pocono Record. (1977). 7th Anniversary Sale, p. 33. Retrieved from https://newscomwc.newspapers.com/image/44424694/?terms=%22Looking%20Goo…

Volvo History. The 1970s. (2021). Retrieved 23 February 2021, from https://www.volvoclub.org.uk/history/history_70s.shtml

Catalog ID AD0538