|Text on Button||LUCKY STRIKE "IT'S TOASTED" CIGARETTES Copyright 1938, THe American Tobacco Company|
An illustration of a green and red pack of Lucky Strike cigarettes on a white mirror back button.
Lucky Strike is a brand of cigarettes that have been around for over 100 years. In 1871, Lucky Strike started as a chewing tobacco produced by the R.A. Patterson Tobacco Company of Virginia. In 1905, the company was acquired by American Tobacco Company, which began producing non-filtered cigarettes under the Lucky Strike brand to compete with the Camel cigarettes. Since 1917, the slogan for the brand has been "It's Toasted" to inform consumers that the tobacco used for the cigarettes is toasted rather than sun-dried like most tobacco.