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| Text on Button | Nuts 2 U MacFARLANE CANDY IS GOODER © |
| Image Description | Red and black text on a yellow background. |
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| Additional Information | In 1926, MacFarlane’s Candy Co., then known as MacFarlane’s Nut Co., opened their doors in Oakland, California. Founded by Donald Lee MacFarlane, who also went by the moniker “Awful Fresh”, it soon became a staple of the region and moved to a new location on Market Square in 1936, expanding to eighteen stores by the 1960s. Operating under the slogan “MacFarlane candy is gooder,” the company sold a wide variety of nuts, chocolates, and other sweets. They also sponsored a bagpipe band that performed for several decades. Riviana Foods acquired the company in 1971. |
| Sources |
Awful Fresh MacFarlane opens nut shop at Market Center. (1939, May 16). Oakland Tribune. MacFarlane’s Candy Company. Oakland LocalWiki. (n.d.). https://localwiki.org/oakland/MacFarlane’s_Candy_Company MacFarlane Candy Co., "My Candy Is Awful--Fresh" billboard advertisement. (1939, October 4). Digital Collections, Resource of Outdoor Advertising Descriptions (ROAD), Duke University. https://idn.duke.edu/ark:/87924/r34862
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| Catalog ID | AD1114 |