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| Text on Button | make love, not profits! |
| Image Description | An illustration of a smiling man in a blue turban that says "LITTLE PROFIT" next to red text on a white background. |
| Curl Text | SM-LSGA Copyright 1969- Leon Shaffer Golnick Adv., Inc. |
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| Additional Information | The expression on this button, "make love, not profits," is an anti-corporate activism spin-off of the famous anti-Vietnam War slogan "Make love, not war." Allegedly coined by Gershon Legman, an anthologist of erotic humor in 1963, "Make love, not war" became a popular phrase in the counterculture 60s and 70s. Derivatives of the remark quickly emerged and gained popularity. |
| Catalog ID | IB0235 |