Black text on a bright yellow star burst shape on a bright green background
The origin is unknown, but it was popularized by Diane Newell Meyer, and Penelope and Franklin Rosemont. Meyer pinned the motto to her sweatshirt during a protest at the University of Oregon by the students. This was one of the many counterculture movements that opposed the Vietnam War. Penelope, Franklin, and Tor Faegre designed and created buttons with the same motto to sell at their bookshop in Chicago in the early 60s.
“Make love” usually was connected to the social movement of free love. That the state should not interfere with things like marriage and birth control.
By MITCHEL LEVITASEUGENE, O. (1965, May 09). Article 9 -- no title: Vietnam comes to Oregon U. Vietnam comes to Oregon U. New York Times (1923-Current File) Retrieved from http://search.proquest.com.libaccess.sjlibrary.org/docview/116840588?acc...
Rosemont, P. (2015, Summer). Make Love; Not War! [Web log post]. Retrieved June 27, 2020, from https://www.fifthestate.org/archive/394-summer-2015/make-love-not-war/