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|Maltex and Maypo Health Club
An illustration of Maypo's Marky stands over a bowl of Maypo cereal with black text and a white background.
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Maypo was a maple flavored oatmeal cereal that was originally manufactured by the Maltex Corporation. It was created in 1953 by Herbert A. Bahrenberg. Maltex corporation introduced a health club that customers could join as a means to promote eating a healthy breakfast. Pins were issued to members.
Despite its beginnings as a potential tax write-off for a failing product, the 1956 ad campaign featuring "Marky" became incredibly successful, boosting sales of Maypo by 78%.