|Text on Button||MATCHBOX "MATCHBOX" Nº.1 Nº1 A MOKO LESNEY PRODUCT COLLECTOR|
An illustration of a car inside a yellow box. The yellow box has text inside it, red text on top and yellow/black text below. The yellow box is on a blue background with white text above and below the box.
|Curl Text||MADE IN ENGLAND|
This button commemorates the Moko Lensey Matchbox collector. The image on the button depicts the Moko Lensey first ever die cast toy, a “road roller,” in the Matchbox series. The company made the toy between 1955 and 1957. Moko Lensey was founded in 1948. The unique name of the company is a portmanteau and made from a combination of its three earliest partners. Moko is a shortening of Moses (Mo) Kohnstam (ko) and Lesney was a combination of Lesley Smith (Les) and Rodney Smith (ney). By the early 1950s, the company began to use the less confusing name Matchbox. The toy brand continues to be a leader among die cast toy manufacturers.
Curtis, M. (2000). The Matchbox models from the pre-1969 era. Matchbox Community Hall. Retrieved from http://www.mboxcommunity.com/Photoguide/Matchb1to75.htm.