Matilda Bay Cooler

Matilda Bay Cooler Advertising Button Museum
Category
Advertising
Additional Images
Matilda Bay Cooler button back Advertising Button Museum
Sub Categories
Illustrations
Text on Button ATILDA BAY COOLER TM
Image Description

Purple text and a illustration of a palm tree on an orange background.
Back Style
Locking pin
The Shape
Circle
The Size
3 inch
Year / Decade Made
1987
1980s
Additional Information

Matilda Bay Coolers were a popular wine cooler brand crafted by the Miller Brewing Company from 1987 to 1989. The coolers were advertised as an Australian-themed alcohol with a kangaroo mascot named Skippy. By 1989, the coolers were the fourth highest selling wine cooler, but only "held 7.5 percent of the market" (Lazarus, 1989).  Miller decided to discontinue the coolers as sales declined further (Lazarus, 1989). 
Sources

Lazarus, G. (1989, September 7). Miller to Cap Wine Cooler Business. Chicago Tribune. Retrieved from http://articles.chicagotribune.com/1989-09-07/business/8901100963_1_win….
Catalog ID AD0405