Moon Shot

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The phrase “moon shot” is often used to reference an ambitious project or undertaking, particularly of scientific or technological nature. A “moon shot” project is often ground-breaking, requires extensive capital investment and has unclear chances of success. The phrase came into popular use in 1969 when the Apollo 11 mission landed the first human on the moon. However, the innovative and inspiring nature of the phrase may also be a derivative of the colloquialism “shoot for the moon”.

The typeface Amelia was designed by American artist, Stanley Davis in 1964. It’s visually emblematic of the 1960s where it was notably used for the title artwork on The Beatles 1968 Yellow Submarine film.