My Dog's Better

Illustration of a yellow dog with a dark blue nose and bright red tongue above yellow text on a dark blue background

Ken-L Ration was the first canned dog food in the United States, started by the Chappel brothers in 1922. They proudly advertised it as horse meat, which was cheap and widely available at the time. Fido, the yellow dog, was a popular mascot. Many are still familiar with their popular jingle, “My dog’s better than your dog!”