Nature's Toothbrush

Nature's Toothbrush Advertising Busy Beaver Button Museum
Category
Advertising
Additional Images
Nature's Toothbrush back Advertising Busy Beaver Button Museum
Sub Categories
Illustrations
Food
Litho
Text on Button Nature's Toothbrush
Image Description

Illustration of a red apple with white text
Back Style
Brass locking pin
The Shape
Circle
The Size
1 1/2 inch
Year / Decade Made
1950s
Additional Information

Apples have been dubbed "nature's toothbrush" because they help clean teeth and massage the gums. This slogan was coined in the early 1950s by the National Apple Institute as part of campaign aimed at schools and the medical and dental professions. By 1953, hundreds of dental health films were being circulated throughout the U.S. promoting the apple as "Nature's Toothbrush."
Sources

Washington Apple Commission. (2012). Then and now. Retrieved from http://bestapples.com/general-contact-info/75th-anniversary-information…;
Catalog ID AD0546