Never Again

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The phrase, “Never again,” is an anti-oppression slogan associated with the Holocaust that has been utilized as a political call to action in other acts of genocide and violence as well. The phrase is first thought to have become associated with Jewish liberation through the 1926 poem Masada by Hebrew poet Isaac Lambdan, where the poet decries, “Never shall Masada fall again!” but later spread as a rallying cry to both commemorate the Holocaust as well as serving as a vow to never allow the violence of fascism to be enacted ever again. 

As a slogan, Never Again, was later popularized by the far-right Zionist group, Jewish Defense League founded by Meir Kahane, and later adopted as the title of his 1972 book, Never Again: A Program for Survival. Over the decades following, the phrase has become emblematic as a beacon against the violence of apartheid and oppression associated with the Holocaust, utilized by both Zionist and Antizionist Jewish activists across the political spectrum, whereas of June 2025 it has again gained traction through its use by the group Jewish Voice for Peace in their call to end the genocide against Palestinians in Gaza.