New Democratic Coalition

Illustration of a circle divided into five equal wedges in black, white, red, brown and yellow.  White text on a blue background.

After the disastrous and chaotic 1968 Democratic National Convention in Chicago many felt disillusioned with the Democratic Party. A major push was conceived to try and appeal to minority voters and progressive Whites to form a new political coalition for the Democratic Party to tap into as its voter base. To promote this new multi-racial and multi-ethnic coalition promotional and campaign materials were produced to show the new and inclusive version of the party.