Illustration of a circle divided into five equal wedges in black, white, red, brown and yellow. White text on a blue background.
After the disastrous and chaotic 1968 Democratic National Convention in Chicago many felt disillusioned with the Democratic Party. A major push was conceived to try and appeal to minority voters and progressive Whites to form a new political coalition for the Democratic Party to tap into as its voter base. To promote this new multi-racial and multi-ethnic coalition promotional and campaign materials were produced to show the new and inclusive version of the party.
Source: New Democratic Coalition: Four Button’s Following The Disastrous 1968 Chicago Convention. (n.d.). Retrieved May 1st, 2018 from https://www.hakes.com/SaleList/ItemDetail/5468/NEW-DEMOCRATIC-COALITION-FOUR-BUTTONS-FOLLOWING-THE-DISASTROUS-1968-CHICAGO-CONVENTION