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GREEN DUCK CO CHICAGO
Richard Nixon and Henry Cabot Lodge Jr. ran as the Republican presidential ticket for the 1960 presidential election against John F. Kennedy. This was Nixon’s first run to become President after serving as Vice President under Dwight D. Eisenhower. The 1960 election was the first year the presidential debates were televised. For the first time, a candidate’s appearance was critically judged along with their policy. Those listening to the debates on the radio thought Nixon won because he was a great orator; however, those watching the television thought Kennedy won as Nixon looked sickly and pale compared to Kennedy’s youthful, photogenic appearance. Nixon and Lodge lost the election by a narrow margin.