No Means No

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Text on Button NO means NO
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Black text on white background.

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'No means no' is a common slogan used to promote consent and respect in sexual encounters. It admonishes rape and asserts the legitimacy of concise communication. It is often present on college and university campuses as part of sexual health and sexual violence awareness campaigns, frequently producing buttons as part of these campaigns.

Despite the phrase being a mainstay in conversations around sexual consent, many activists and “feminists have generally moved on from [...] no means no to focus instead on the ethics of affirmative consent and enthusiastic consent.” (Garber, 2018). This move to a 'yes means yes' model of consent education, has been backed by state legislation in New York and California, but is not without its critics.


Garber, M. (2018, August 1). The Dangerous Insufficiency of ‘No Means No’. The Atlantic. Retrieved October 9, 2020, from….

Halley, J. (2016). The Move to Affirmative Consent. Signs: Journal of Women in Culture and Society, vol. 42, no.1. Retrieved October 9, 2020, from

York Federation of Students. (n.d.). No Means No. York Federation of Students. Retrieved October 9, 2020, from,relevant….

Catalog ID IB0711