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This button is opposing Franklin Roosevelt for President in 1940. The 'Fireside Chats" were the series of evening addresses on national radio delivered by then President Roosevelt between 1933 and 1944. These chats enabled Roosevelt to speak directly to the American people in their homes and promoted his New Deal programs and later war effort. Millions of people found comfort and renewed confidence in these speeches, especially during the Depression and war time. In 1940, the opposition put out this button to stall his campaign for a third term.
Source: Evjen, Henry O and Henry G. Evjen. (1946). An Analysis of Some of the Propaganda Features of the Campaign of 1940. The Southwestern Social Science Quarterly, 27(3), 235-261.