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Black cotton with grey silkscreened artwork.

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Artist and designer Shepard Fairey’s “Obey” campaign is an experiment in phenomenology featuring the image of wrestler Andre the Giant. Fairey has described his “Obey” designs as having no inherent meaning and that they are intended to “stimulate curiosity and bring people to question both the sticker [image] and their relationship with their surroundings.” The “Obey" campaign began in 1989 in Providence, RI with the sticker, “Andre the Giant Has a Posse,” and can now be found worldwide as street art, clothing, prints, buttons, and other collectibles.

This button was manufactured by the Busy Beaver Button Co.


Annobil, Kobi. (2008, January). Shepard Fairey. Format Magazine
Retrieved from

Fairey, Shepard. (1990). Manifesto. Retrieved from

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