Old Style Ski with Style

White background with red text on top; below are blue illustrated skiers shown in motion, one skiing downhill with poles extended and the other smiling and carving through the snow. On the right side, there is a colorful shield-shaped logo featuring blue, yellow, green, and red accents and white and blue text.

Old Style beer was first brewed in 1902 by the G. Heileman Brewing Company in La Crosse, Wisconsin. It became a popular regional beer across the Midwest, especially in Chicago, where it was sold at Wrigley Field during Chicago Cubs games. The brand’s advertising used slogans that played on the word “style” to connect the beer with everyday activities.

The “I Ski with Style” button is an example of this kind of promotional item. It connects the brand to winter activities and shows how beer marketing in the 1970s and 1980s used fun slogans and collectible items to attract loyal customers.