|Text on Button||"When you're out of Schlitz, you're out of beer."|
Brown text on white background.
|Curl Text||(union bug) FORM 174-Y9 J.OS. SCHLI TZ BREWING CO., MILWAUKEE, W IS. (union bug)|
|Year / Decade Made|
The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer." The company became the largest brewery in the world in 1902, producing over 1 million barrels. Although the company had some rough patches during prohibition and World War II, the company continued to prosper. Schlitz, although now owned by Pabst, was extremely innovative and was the first brewing company to introduce brown bottles, tall boys, and pop-top cans.