Pacific Stereo

Pacific Stereo was founded in 1960 by Thomas C. Anderson when he purchased Pacific Radio Supply, a wholesale parts distributor in Berkeley, CA, and converted the store to retail. By 1965, he concentrated on retail stereo sales when FM-stereo, Japanese transistorized components, and The Beatles had arrived—and many teenagers across the US wanted to listen to them. The store packaged components in audio systems and offered in-store services, trying to make it less difficult to buy a high-tech product. Pacific keyed in on music as part of the client's lifestyle. Make your own kind of music was the slogan of Pacific Stereo in 1970s. The phrase was taken from a jingle for Pacific Stereo commercials tv commercials. The company employed innovative eye-catching advertising and savvy retail sales techniques.  

The company grew and expanded in California. In 1974, Pacific Stereo was sold to CBS and opened stores in Illinois, Texas, Washington, and Georgia. However, by the late 1970s, sales of stereo components began to decrease while competition grew. In 1982, CBS put Pacific up for sale and it was purchased a year later. In 1986, Pacific filed for bankruptcy and closed its stores.  

As of 2024, the name Pacific Stereo is used by an ex-employee to promote his vintage audio and video business.