|Text on Button||PAT FOR FIRST LADY|
Black text with photograph of Pat Nixon's headshot on pink background.
|Curl Text||Union Bug|
|Year / Decade Made|
Vice President Richard Nixon's 1960 race for the presidency drew upon his wife Pat Nixon's public recognition. An entire ad campaign was built around the slogan of "Pat For First Lady," and the message—carried on buttons, bumper stickers and antenna—was marketed to housewives, a group that was courted by the Republican Party during the 1950's. The press even attempted to create a "race" for First Lady between Pat Nixon and Jacqueline Kennedy, who was the Democratic candidate and eventual winner, John F. Kenndy's, wife.