Pat for First Lady

Pat for First Lady Political Button Museum
Category
Political
Additional Images
Pat for First Lady button back Political Button Museum
Pat for First Lady Litho version Political Button Museum
Pat for First Lady Litho version button back Political Button Museum
Sub Categories
Photographs
First Ladies
Text on Button PAT FOR FIRST LADY
Image Description

Black text with photograph of Pat Nixon's headshot on pink background.
Curl Text Union Bug
Back Style
Brass locking pin
The Shape
Circle
The Size
3 1/2 inch
Year / Decade Made
1960
1960s
Additional Information

Vice President Richard Nixon's 1960 race for the presidency drew upon his wife Pat Nixon's public recognition. An entire ad campaign was built around the slogan of "Pat For First Lady," and the message—carried on buttons, bumper stickers and antenna—was marketed to housewives, a group that was courted by the Republican Party during the 1950's. The press even attempted to create a "race" for First Lady between Pat Nixon and Jacqueline Kennedy, who was the Democratic candidate and eventual winner, John F. Kenndy's, wife. 
Catalog ID PO0107