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| Additional Images |
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| Text on Button | BACK BY POPULAR DEMAND |
| Image Description | Blue peace sign surrounded by blue text on a white background |
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| Additional Information | The phrase “BACK BY POPULAR DEMAND” with a peace sign in the center was designed for quick recognition in crowds and is mainly associated with anti-war protest merchandise—becoming a symbol of the ’60s and ’70s peace and hippie movements. People wore it at marches and rallies supporting peace and protesting U.S. war policies. The slogan “Back by Popular Demand” subtly references the peace movement’s resurgence. It appeared on buttons and bumper stickers during later periods of activism. The symbol dates back to 1958, when designer Gerald Holtom developed it for Britain’s Campaign for Nuclear Disarmament by merging the semaphore signals for N and D within a circle. Initially a CND emblem, it gained recognition as a universal icon for peace and anti-war movements worldwide. |
| Sources |
Campaign for Nuclear Disarmament. (n.d.). History of the symbol. Retrieved October 22, 2025, from https://cnduk.org/the-symbol/ Campaign for Nuclear Disarmament. (2025, October 10). In Wikipedia. Retrieved October 22, 2025, from https://en.wikipedia.org/wiki/Campaign_for_Nuclear_Disarmament
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| Catalog ID | CA0962 |