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|PENNIES DON'T COME FROM HEAVEN THEY COME FROM SOUND ADVERTISING and SELLING
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“Pennies from heaven” is a phrase from a song by singer Bing Crosby, as well as a 1936 film by the same title that Crosby starred in. The song, which remained on popular music charts for over ten weeks, has lyrics speaking metaphorically of how hardships will pass and riches will return to life as a matter of course. The phrase and the notion has remained colloquially in American culture, and used for perhaps humorous purposes such as discouraging the idea of beneficence appearing from the sky and encouraging a work ethic instead.
Joel Whitburn’s Pop memories, 1890-1954 : the history of American popular music : compiled from America's popular music charts 1890-1954 : Whitburn, Joel : Free Download, Borrow, and Streaming : (1986). Internet Archive; Menomonee Falls, Wis. https://archive.org/details/joelwpopmemories00whit/page/104/mode/2up