Up With People Beat of the Future

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Text on Button Up With People "Beat of the Future"
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Red, orange and blue text, music notes and geometric shapes on off-white background.

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Up With People is a song-and-dance organization founded in 1965 that provides a "positive voice for young people during a turbulent period in the United States." The group travels and performs internationally and professes utopian ideals. The group was featured in four Superbowl halftime shows. Up With People's "The Beat of the Future" was featured as the halftime show during Superbowl XX in 1986.


Critics of the group note government and mega-corporate funding, claiming that the group was propaganda intended to supress the counterculture movements of the 1960s and 1970s. 


History of Up with People (n.d.) Retrieved March 11, 2013, from http://www.upwithpeople.org/about/history/

Catalog ID MU0049