|Text on Button||PERU|
Illustration of a flag with red and white vertical stripes over black text on a white background
|Back Paper / Back Info||
SWEET CAPORAL CIGARETTE BUTTONS MADE BY WHITEHEAD & HOAG CO NEWARK, N.J.
The Peruvian flag pictured was adopted in 1825 with the red stripes symbolizing the Incas long lasting impact on the nation and the blood spilt for Peruvian independence. The white stripe symbolizes peace, justice, and purity.
Designed and manufactured by Whitehead & Hoag Co. advertisers like Sweet Caporal cigarettes were able to insert their own backings to this button. Sweet Caporal was a brand of cigarettes created by the Kinney Brothers Tobacco Company in 1878 and sold to the American Tobacco Company in 1911. Sweet Caporal was a very popular brand, especially in Canada during the early part of the 20th Century. In 1908, 50% of cigarette sales in Canada were comprised of the Sweet Caporal brand.