Play it Again Sam

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Text on Button PLAY IT AGAIN, SAM!
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Black text on a yellow background

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The quote “Play it again, Sam” is most likely a misquotation of the character of Rick Blaine to the character of the pianist Sam in the iconic 1942 film, Casablanca, when he said "Play it!". Ingrid Bergman's character is the closest to saying the misquote when her character says "Play it, Sam." The phrase has been used as the titles of a 1969 Broadway play by Woody Allen, the film based on the play, multiple musical recordings, software branding, and a record label.  

Catalog ID MU0344