Port of Oakland Shipping Machine

Category
Additional Images
Sub Categories
Text on Button The shipping machine. PORT OF OAKLAND
Image Description

White backgroudn with black text around the rim and an illustration of a large trailer truck in the center

Back Style
The Shape
The Size
Additional Information

The Port of Oakland, California—the city's Port Authority—is an independent city department governed by commissioners nominated by the mayor and appointed by the city council. A primary self-funded department, its major operations are in aviation, real estate, maritime, and port utilities. In 1971, Leanord Sloane wrote for the New York Times that the Port of Oakland created The Shipping Machine, a "combination of the four major modes of transportation near the port" and placed the image featured on this button in trade journal advertisements. The Shipping Machine has the cab of a tractor-trailer, parts of a container ship, the tail of a jet liner, and the base of a locomotive. 

Sources
About the Port of Oakland. (n.d.). Port of Oakland. Retrieved August 10, 2024, from https://www.portofoakland.com/about/about-the-port-of-oakland/
Sloane, L. (1971, August 17). Advertising: The New York Times. https://www.nytimes.com/1971/08/17/archives/the-role-of-media-planning.html
Catalog ID AD1112