Post Gazette Prosperity Button

Golden yellow background with curved black text on top with three horizontal lines of text below.

In 1932, Pittsburgh, Pennsylvania's newspaper, the Pittsburgh Post-Gazette, offered a five-week long giveaway to daily readers. "Prosperity Buttons" with serial numbers printed on them were delivered to subscribers, and each day winning numbers would be printed in the Post-Gazette, in news stories about the campaign and in the classified columns. The giveaway was intended to demonstrate confidence in the return of prosperity following the Great Depression. There was a weekly grand prize of $100 every Saturday, as well as $5, $10 and $25 daily prizes throughout the week, encouraging subscribers to read each daily paper and new subscribers to sign up for daily delivery of the Post-Gazette.