President Carter Peanut Man

White text on red and blue borders.  Image/photograph of Jimmy Carter pulling a peanut cart.  Black text on yellow cloud near Carter's head.

This light-hearted caricature of Jimmy Carter pokes fun at his humble beginnings as a son to a peanut farmer in rural Georgia. Produced in support of his 1976 campaign for presidency, the button helped reinforce the Washington "outsider" image Carter sought to cultivate amongst voters. It appealed to the majority of Americans—many of whom felt disillusioned and skeptical about national politics amidst the aftermath of Watergate.

Carter narrowly won the election against incumbent Gerald Ford. His relative anonymity before the campaign, untainted political image, and humble beginnings helped catapult him to the White House in 1976.