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| Text on Button | President Nixon. Now more than ever. |
| Image Description | Blue and red text on a white background with a red then blue outer ring |
| Curl Text | COMM. TO RE ELECT THE PRES. PAUL BARRICK TREAS. 1701 PENN AVE., N.W. WASH. D.C. union bug COADCO |
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| Additional Information | "Now more than ever" was President Richard Nixon's slogan for his 1972 reelection campaign. When it was initially proposed, Nixon staffers were concerned that the phrase was "too sophisticated." To address this concern, the Committee for the Re-Election of the President commissioned two focus groups to react to the phrase. According to Republican pollster Robert M. Teeter, who ran the focus groups, participants responded to the slogan's emotional appeal and catchiness. The groups further determined that the slogan "embodied the concept of 'help him finish the job.'" As a result, it was selected for Nixon's successful reelection bid. |
| Sources |
Caton, Alex. (2017, March 15). "Now, more than ever, 'now more than ever' needs to go." Washington Post. Retrieved at https://www.washingtonpost.com/posteverything/wp/2017/03/15/now-more-th…. Teeter, Robert M. (1972, June 20). "Committee for the Re-Election of the President Memorandum." Ford Library Museum. Retrieved at https://www.fordlibrarymuseum.gov/library/document/0027/1691498.pdf |
| Catalog ID | PO0905 |