Radio It's Red Hot

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In 1979, a concern was raised that due to the growing accessibility of CDs, cassettes, and cable TV, public access radio would fall out of favor. The Radio Advertising Bureau created the successful "Red Hot" campaign in response, in which radio was advertised as an accessible and local source of news and music. Local stations created their own merchandise to encourage a younger audience, including WBNO in Bryan, Ohio, which in the same year became the industry's first solar powered broadcast station.