Radio It's Red Hot

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Text on Button WBNO AM WBNO FM RADIO It's red hot.
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Red text on a white background

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In 1979, a concern was raised that due to the growing accessibility of CDs, cassettes, and cable TV, public access radio would fall out of favor. The Radio Advertising Bureau created the successful "Red Hot" campaign in response, in which radio was advertised as an accessible and local source of news and music. Local stations created their own merchandise to encourage a younger audience, including WBNO in Bryan, Ohio, which in the same year became the industry's first solar powered broadcast station.


"RAB devises `red hot' campaign for radio, now is drumming up support for it from stations". (1979, July 23). Broadcasting Magazine. Retrieved from….

Broadcast Engineering, 21(11). (1979 November). Retrieved from….

Catalog ID EN0548