You are here

Rally 'Round

Rally Round Beer Button Museum
Category: 
Additional Images: 
Rally Round button back Beer Button Museum
Sub Categories: 
Text on Button: 
RALLY 'ROUND THE BUDWEISER
Image Description: 

White text on a blue background

Curl Text: 

union bug

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
Additional Information: 

In 1968, Budweiser launched its “Start Your Own Party” campaign. This initiative saw the beer company making memorabilia, such as dozens of buttons that advertised Budweiser, as if the company were a political party campaigning. Other items that were part of the campaign included ones that read “I Like Bud,” “A Budweiser in Every Refrigerator,” and “Tip-a-Canoe and a Budweiser Too.” Many of these slogans were a play on actual ones employed by former U.S. presidents like Dwight D. Eisenhower’s “I Like Ike,” Herbert Hoover’s “A Chicken in Every Pot,” and William Henry Harrison’s “Tippecanoe and Tyler Too.” Customers could receive a dozen of these buttons if they mailed in $1.00 to the Budweiser headquarters.

Sources: 

Etsy. (n.d.). Budweiser party 1968 buttons "start your own party" 2 page print adhttps://www.etsy.com/ca/listing/221573431/budweiser-party-1968-buttons-s...

Catalog ID: 
BE0156
Share with your friends: