Rally 'Round

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In 1968, Budweiser launched its “Start Your Own Party” campaign. This initiative saw the beer company making memorabilia, such as dozens of buttons that advertised Budweiser, as if the company were a political party campaigning. Other items that were part of the campaign included ones that read “I Like Bud,” “A Budweiser in Every Refrigerator,” and “Tip-a-Canoe and a Budweiser Too.” Many of these slogans were a play on actual ones employed by former U.S. presidents like Dwight D. Eisenhower’s “I Like Ike,” Herbert Hoover’s “A Chicken in Every Pot,” and William Henry Harrison’s “Tippecanoe and Tyler Too.” Customers could receive a dozen of these buttons if they mailed in $1.00 to the Budweiser headquarters.