|Text on Button||Reach for a rainbow today|
Image of a sunshine and rainbow in center with white cloud at bottom. Black text on white area.
|Curl Text||ALVERNO·CHICAGO, IL 60641|
|Year / Decade Made|
Rainbows are often celebrated LGBTQIA symbols since the 1970s, although origins in mythology date to Hebrew text, The Bible, and Norse texts, regarding the Bifrost. Apple computers also used a rainbow in their logo from 1977-1998. LGBTQ Institutions such as the Mazer Lesbian Archives house this button in their Button Collection under LGBT (miscellaneous). The phrase “reach for a rainbow” echo’s the motivational phrase “reach for the stars” and can be interpreted as a call to embrace queer identities.
Russ Berrie & Company is a novelty gift retailer known for its plush bears and figurines.
June L. Mazer Archives. (2019). The Mazer Button Collection. Mazer Lesbian Archives. Retrieved October 2, 2020, from https://www.mazerlesbianarchives.org/buttons-collection.