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Reach for a Rainbow Today

Reach for a Rainbow Today Ice Breakers busy beaver button museum
Category: 
Ice Breakers
Additional Images: 
Reach for a Rainbow Today back Ice Breakers busy beaver button museum
Sub Categories: 
Illustrations
Text on Button: 
Reach for a rainbow today
Image Description: 

Image of a sunshine and rainbow in center with white cloud at bottom. Black text on white area.

Curl Text: 

ALVERNO·CHICAGO, IL 60641

Back Style: 
Locking pin
The Shape: 
Circle
The Size: 
2 1/4 inch
Year / Decade Made: 
1983
The Manufacturer: 
Russ Berrie and Company Inc.
Additional Information: 

Rainbows are often celebrated LGBTQIA symbols, and institutions such as the Mazer Lesbian Archives house this button in their Button Collection under LGBT (miscellaneous). The phrase “reach for a rainbow” echo’s the motivational phrase “reach for the stars” and can be interpreted as a call to embrace queer identities.

Russ Berrie & Company is a novelty gift retailer known for its plush bears and figurines.

Sources: 

June L. Mazer Archives. (2019). The Mazer Button Collection. Mazer Lesbian Archives. Retrieved October 2, 2020, from https://www.mazerlesbianarchives.org/buttons-collection.

Catalog ID: 
IB0678
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