To the Rear March with Bunker

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Text on Button TO THE REAR MARCH with BUNKER
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Blue text on a white background with a red stripe across the center with white text and blue stars underneath

Curl Text copyright '72 T P Inc.
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Archie Bunker is the fictional character from the television show, All in the Family, a 1970s sitcom about Archie (Carroll O’Connor), his wife Judith ( Jean Stapleton), his daughter Gloria (Sally Struthers), and her husband Mike (Rob Reiner) living their everyday life. O’Connor portrayed Archie as a conservative, blue collar father reacting to the world changing around him. This show portrayed the older conservative generation and the younger, more liberal generation interacting together in a lighthearted fashion while presenting political content humorous enough for the audience to enjoy.

In 1972, All in the Family and its cast of characters were promoted with merchandise as a tie-in with the U.S. presidential election of that year. 


Goldberg, G. (2011). Collectible 70s: a Price Guide to the Polyster Decade. Cincinnati, OH: F W Media.

Winberg, O. (2017). Archie Bunker for President: The Strange Career of a Political Icon in Moynihan’s America. PS: Political Science & Politics, 50(2), 392-396. doi:10.1017/S1049096516002882

Catalog ID EN0318