|Text on Button||REDDY KILOWATT Your Electric Servant|
Blue text along the top and bottom outer edge and an illustration of a character made of lightning bolt like arms and legs and holding tools.
Reddy Kilowatt was the mascot developed as the official spokesman for generating electricity. Reddy Kilowatt was the branding character starting in 1923 and served as such for the next 70 years. The character was seen internationally, from Africa to South America. The mascot was commercialized upon and seen on items ranging from jewelry to playing cards. Reddy Kilowatt declined in popularity as a result of the changing landscape of energy production and consumption. Currently, there are a few licenses owned by electrical companies to use the Reddy Kilowatt character.